12 Jan Allowing Web Design to Direct Marketing Initiatives
Many small businesses have very unattractive and performance-lacking websites. This is not necessarily their fault since many simply do not know how to differentiate between good and poor design. Many small business owners also do not know what they want when it comes to their websites, so many will search and compile a list of different websites that they like and just ask a web designer to work off of that list or others will ask a web designer for a few examples to choose from. It is important to work with an experienced web designer to guide a small business owner through the process in searching and finding what will look and work best for the business.
Unless the business owner has been educated in design and has a lot of time to dedicate to learning the craft, chances are good that they probably cannot design the site themselves. Web design is not a “one click and you’re done” scenario. Good design takes patience and lots of practice/experience.
Once the right web designer has been hired, that the business owners believes they can have a successful partnership with, the next step is to let them know the direction of the business strategy.
In working with numerous web design clients here at WBN Marketing, we aim to communicate and learn the strategy and focus of every company we work with, and what image the company should have. This is a crucial step that makes the entire design process easier and more efficient.
When good communication has been established between the business owners and the web designer, the process of utilizing the power of design can then commence and the web designer can start to be involved in crafting the company’s marketing strategy.
Designers are much more creative than your average business person, so in order to create something revolutionary and new, you will most likely need a good designer. The business will need a web designer who can interpret the business’ vision and translate it for the masses to understand and appreciate.
When it comes to websites, the first impression that is made on the user is everything. It needs to be a positive experience or the potential customers/client will be lost due to bad design. This happens everyday to almost every business.
This is where a good web designer will be useful in understanding your goals and establishing the best methods in accomplishing those goals. With fierce competition in virtually every industry, business owners cannot afford to slap something together in 10 minutes and hope it converts well or makes the site users happy. If a business owner opts for that, then they should be prepared to accept that the business is running at low efficiency when it comes to converting traffic.
Whether creating some banners for pay-per-click campaigns, adding a simple image to the website, or creating a video for the business, it is important to be sure the web designer is aware of it and involved in the process.
The only way to succeed with regard to web design is to make sure the designer is involved any time there might need to be a design decision. This will put the business on a positive path to establishing the brand and having a business identity. And because it is uncommon for a small business to take the time in caring for the brand, doing so will put the business one step ahead of its competition.
WBN Marketing offers full web design services. Our experienced team is dedicated to listening to your business goals and conveying them through the design of your website in order to achieve success. Contact us today to discuss your brand, business strategies and web design needs.