SEO Friendly Web Design

SEO Friendly Web Design

Search Engine Optimization (SEO) is often a complete afterthought for businesses designing a completely new website or updating an old one. Tasks like looking over visual mockups of the site, organizing content that will be published on the site, having images taken to use, and checking a ton of other tasks off the “to do” list are often thought of enough to bring a website to life on their own.

Despite the importance of all of the above tasks, giving a good amount of attention and planning to good performance for search will prove to be extremely beneficial in the long run and is something that simply should not be overlooked. Beginning with an SEO friendly website design can prevent a waste of time in doubling up on tasks later on and make it much simpler for a company that specialized in SEO to come in and help you to improve your business’ rankings later on.

Here are a few key factors to consider in making sure your website is designed to rank well with search engines:

Content

A good and logical order of content is important for search engines as well as any visitors to your site. Content should be organized in a way that fits the subject matter you are covering and makes it easy for website visitors to find what they are searching for. Be meticulous in your planning, choose a single theme for your website, and then have the pages that are subtopics of those main pages built out. For example, a yoga studio could have yoga as their main website theme and then have subtopics such as meditation, mantras, natural medicine, and healthy eating as subtopics. Each page on the website should have a purpose and focus on a single topic area to make it clear to your website visitors and to search engines.

Website speed

Google incorporated website speed into their ranking algorithm several years ago, meaning that Google’s algorithm prefers sites with pages that load more quickly than others. Google research indicates that sites that load more slowly are more likely to lose the interest of someone who is browsing the web and they will turn to a website that loads more quickly. The increase in the use of mobile devices for web browsing is also a huge factor, in that web pages should load more quickly on mobile devices as well as a regular desktop computer or laptop. Google offers a speed analysis tool to “measure” the speed of your website.

Mobile viewing friendly

Website owners should adopt the fact that every website should be mobile friendly. Google has also made this a ranking factor in their algorithm. New websites should be built to be mobile responsive from the start.

Internal linking

Links are a very important factor in search engine rankings. All pages should be internally linked to one another. This allows for important pages to rank well in search.

URLs

URLs should short, descriptive and relatively easy to read. The easier they are to read for web visitors and for search engines, the better. Try to avoid the use of any special characters and just make the URL as straightforward and simple to read as possible.

If you are considering the design of a new website or the redesign of an existing one, make sure whoever is building it is taking SEO into consideration. WBN Marketing specialized in incorporating SEO into web design from the start. Contact us today to discuss your website design needs.