Digital Marketing Strategies for Small Businesses

Digital Marketing Strategies for Small Businesses

Digital marketing is a term that covers many things, including website design, social media, online advertising, email advertising, SEO and more. This can prove to be extremely confusing and overwhelming for a small business owner who is simply looking to attract more visitors to their website. Not to mention that small business owners are typically too busy running every day operations to really be able to take the time to research different digital marketing strategies and decide what will work best for their business.

Here is a short list of digital marketing strategies for small business owners:

Website

Almost every part of digital marketing has to do with driving Internet traffic to your website. Websites should be created with responsive design, meaning they should be easy to view and navigate from mobile devices. Website visitors should be able to easily navigate your website from a mobile device and click on a phone number or email address to contact the business. If visitors have to click or write down a phone number rather than just click, you are likely to lose them to a competitor whose site is mobile-friendly. Google has been modifying their algorithm to also give higher rankings to websites that are optimized for mobile visitors, so this is another very important reason to have your site optimized for mobile visitors.

Incorporate Rich Answers

People are now looking to have their questions answered quickly and easily by Google, so they type in their question and do not have to search around for the response. Google has recognized this and introduced something referred to as rich answers, so websites that have answers to common questions for their business on their website would come up in rankings at a higher position.

Social Media

Many small business owners are not clear on what social media channels they should be using and how often they should be posting. Social media can be a huge waste of time if it is not used properly, so it is important to get in tune with your customer base to see where they are and what they will most likely respond to. You are creating a voice through your social media platforms and often staying connected with loyal customers. Engage with followers and share information that will keep them interested.

WBN Marketing offers digital marketing services to meet the needs of your small business. Call us today to discuss your business and establish a digital marketing strategy that we will implement on your behalf.