17 Aug Nostalgia Marketing for Web Design
Nostalgia, a sentimental longing for warm and happy moments from the past, used within a marketing strategy, can help to attract more web users, engage with them and convert the higher number of users into a higher number of conversions. More than ever before, we are seeing all different types of nostalgic marketing, with movie sequels, song remakes, and fashion trends circling back around. At the same time, nostalgic marketing for web design is proving to be a powerful tool in captivating users and converting them.
A primary goal in marketing is to create content that reaches the intended audience at their emotional core and resonates, in order to establish a deeper connection that goes beyond a single purchase, for example. Studies indicate that nostalgic marketing along with retro visuals can boost the effects further and that is where the design factor comes into play.
Dr. Filippo Cordaro, a researcher of nostalgia from the University of Cologne, says, “On a basic level, recalling these positive memories simply puts us in a more positive mood. On a more complex level, recalling these experiences makes us feel a stronger sense of social connectedness with others.” The aspect of social connectedness is the one that is most significant marketers and web designers, as that is the goal should be – to tell stories through visual design, images and content that the website visitors can relate to.
With that said, the use of retro aspects of design, such as retro typography and vintage colors, should not be confused with nostalgia marketing. Those things really fall into the category of retro visual aesthetics and can be used in conjunction with the overall nostalgia-marketing plan, but do not encompass the entire idea of nostalgia marketing. Remember, the idea of nostalgia marketing is to captivate the user on an emotional level, not just a visual level, and if executed properly – engagement of your audience as well as conversions will increase.