Web Marketing Channels and How to Put Them to Use

Web Marketing Channels and How to Put Them to Use

If you are a business of any size and you are looking to energize your business with the use of web marketing, you should know about some of the most common web marketing channels and effective ways to put them to use. Web marketing tools include search engine optimization (SEO), pay per click (PPC), email, video marketing, blogging, content marketing, and social media.

Search engine optimization is a way to increase rankings of a website or web page within the unpaid organic search results of the top search engines (i.e. Google, Bing, Yahoo! and others). The higher the ranking when the search results are displayed, the more likely it is that a consumer will click on your page and go to your website or web page.

Pay per click advertising is advertising that is presented as a suggestion by a web publisher, such as a search engine results page or a home page on a browser, which will only charge the advertiser for the number of times that someone actually clicks on the advertisement to go to the targeted website versus the number of people who view the advertisement.

Email marketing is marketing that is based on the distribution of a message using email. Email marketing can be in the form of a text message, a mix of words and images (i.e. a display ad), or including a link that goes to a video on a web site or a YouTube channel. Through email marketing, the sender can also include a link that goes to a specific website to lead traffic to that site.

Video marketing is, as the name implies, marketing through the use of videos. Videos can help to relay any message, advocacy for a cause, and/or content the business wants to share. The goal of marketing is to engage the consumer. Video marketing offers a unique way to do this, by sharing a powerful message using audio and visual.

Blogging is an important web marketing technique, which involved regularly posting content to a website, to promote a product to the consumer, communicate with the target consumers, offer valuable knowledge and keep the website fresh with new content. Blogging falls under the wider umbrella of Content marketing.

Content marketing methods include whitepapers, videos, eBooks, email newsletters, social media and blogging. The goal with content marketing is to provide customers/consumers with information that is backed by research and expertise and can help to educate the consumer and help them in making a decision about a product, service or any message an organization is aiming to convey.

Social media has become the most commonly used tool to “spread the word,” share an organizations message to a wide-spread audience, engage with consumers first-hand and ultimately, establish trust in the brand to retain customers/consumers/target audience.

WBN marketing specializes in assisting you and your organization in strategizing, developing and implementing the right combination of marketing tools to help you succeed.