Web Design Trends at the Forefront

Web Design Trends at the Forefront

Each year, new web design trends make it to the forefront of the web design industry, as the industry evolves and businesses strive to stay on top by remaining relevant and inspiring. Some of the web design features trending now include: virtual reality announcements, immersive storytelling, intuitive forms, brand-focused custom illustrations, card design layouts, more fluid design and the use of high-quality images.

Virtual reality announcements: The use of virtual reality (VR) for web design can be extremely impactful in creating a beautiful and interactive experience for website visitors.   VR inspires the imagination there are many practical uses of it for various business websites.

Immersive storytelling: Immersive storytelling is a technique that is finding its way into many industries, such as games, documentaries, journalism and advertising. The goal of it is to give people the feeling of really being “in the story,” with the use of 3D gaming, virtual and enhanced reality technologies. In essence, technology is making media more entertaining, unique and impactful. In website design specifically, immersive storytelling provides a way to forge a deeper connection between the concept or product offered on the site and the website visitor – truly revolutionary.

Intuitive forms: Forms are used for a lot of different things within web design – registration, checkout, subscription to a newsletter or alerts, customer feedback, contact us page, and more. The reality is that forms are an essential part of any website and should therefore be given a lot of thought within the design process. Easy to use, intuitive forms allow businesses to simplify the processes, collecting customer data in a more effective and efficient, and eventually, allow a company to increase their revenue. Difficult to use forms can harm the customer experience. New trends with regard to forms within web design will include pre-built plug-ins to assist businesses in building all types of conditional, intuitive forms that they can customize. Also, with a focus on the human factor, there is an increased use of natural language forms, which aim to help businesses obtain information from customers/web visitors in a more appealing and enjoyable way.

Brand-focused illustrations: Custom illustrations that clearly convey the message of a brand and the personality of the brand increase brand recognition.

Card design layouts: Card design or grid layouts, such as the layout used on Pinterest continues to influence web design, due to the simplicity ease of organization, and flexibility these types of layouts offer.

Fluid design: Increased fluidity from mobile phones to television to desktop is increasing in popularity for web design.

High-quality images: The use of high-quality authentic photography versus basic stock photography is growing in appeal for web design, as authentic and high-quality images are more attractive becoming easier to find.