11 Jul The Driving Force Behind Internet Marketing and Visibility
Nearly half of the world is connected to the Internet and the rise in connectivity is changing the world, as we know it. With regard to running a business, establishing a position within almost any industry and establishing staying power requires knowledge of technological tools and the seemingly endless opportunities to help a business grow via the World Wide Web.
Understanding and succeeding with online marketing is no simple task, which is why turning to an expert is your best bet, but here is a breakdown of some key factors that are important to understand when working towards high internet visibility:
Search engine optimization (SEO)
SEO provides the best opportunity for having your business organically appear in search results. This is important, because most people (especially those trying to grow small businesses) do not typically have gigantic advertising budgets. Once you get the traffic filtering to your website, it opens up other opportunities for you to test out various marketing initiatives.
Gaining trust and traffic directs from Google
Link-building is at the core of getting Google to direct traffic in your direction. Creating content to publish on your website and linking it to sites that already trusted by Google is how you accomplish this task. There are three components to understand and work through in gaining trust from Google, and they include the quality of the links (to companies that Google already trusts) that you incorporate within your site and the quality of your content. Creating insightful and one-of-a-kind content truly should always be at the very heart of any online marketing campaign. Many people try to cut corners and do the minimum amount of work, while expecting a great return, and this is not realistic. Quality content is more likely to get share. Focus on thick content, which is unique and includes sources.
There are various types of online marketing and it is important to understand all the options available, which ones are organic and which ones are paid. Here are a few of the options available:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Affiliate Marketing
- Pay-Per-Click Ad Marketing
- Influencer Marketing
- Email Marketing
- Video Marketing
- Content Marketing
Contact us today to meet with us for a full analysis of what your individual business needs are and how we can help you accomplish your online marketing goals.