06 Jul Is Your Email Marketing Relevant or Is It Putting Folks to Sleep?
Getting folks to open your marketing emails is a difficult task due to numerous emails everyone gets! However, there are some really good tips that will help your marketing emails stand out, but also increase your open and click-through rates! Here at WBN Marketing, we provide email campaigns for many of our clients and we have this down to a science!
Here are ten tips from the pros at WBN Marketing to get your emails opened! Of course if you have any questions or challenges, give us a call! We love questions and we love a challenge!
- Send emails to lists that want to hear from you. Sending unwanted emails is not only illegal (CAN-SPAM Act), but also waste’s resources on folks who are uninterested in your offering. You’ll get better leads and referrals from recipients who want to receive your information.
- Have a goal for each email before you press “send.” If you don’t have good information to share, don’t bother. If you send “fluff” information that really has no value, your recipients will tune your emails out and eventually unsubscribe. Quality over quantity is the key here.
- Personalize and test your emails. Variable data fields allow first name use, so why not make it more personal, like you’re talking to one person! Don’t forget to test your email to avoid the embarrassing resend!
- Experiment with sending emails on different days of the week. There really is no science to what days to send. Factors about your audience type will dictate this, so experimenting will let you know when you get the best results!
- Engage with contacts who’ve submitted forms. A contact who visits a link or fills out a form is a HOT lead! Check those email reports to see who expressed interest!
- If people are unsubscribing, don’t worry too much (yet). People will unsubscribe; that’s just life!
- If people stop opening your emails, figure out what’s going wrong fast. Period!
- If people mark you as spam, immediately stop sending email and identify the source of the complaints.
- Be thoughtful about your subject line. A thought-provoking subject line is good, but take care not to be too cheeky – in other words, it still has to be relevant to your email content!
- Remember: Email is getting harder, but it’s still working. Effective email marketing works, but only if you’re providing valuable content!