3 Great Ways to Get More Instagram Followers

3 Great Ways to Get More Instagram Followers

social media marketing

Did you know that when it comes to social media marketing, Instagram is one of the most popular platforms in the world with over 200 million active users?

It’s also one of the best platforms for engagement. Instagram engagement rates, as of 2014, were – on average – 58 times higher than those on Facebook. The typical post was engaged by 4.21 percent of a brand’s followers, compared to just 0.07 percent for Facebook (without paid advertising).

That’s huge, and a reason why you want more followers for your social media marketing campaign. But how can you get them?

Here are three great ways you can grow your Instagram following.

Create a Dedicated Hashtag

The first step is to give your brand a hashtag.

If you’re a Realtor in Naples, it could be #NaplesHomes. Or, #realestatetips. Or, something connected to your agency. That gives followers an easy way to interact with you.

But, don’t just stop there. Cross-promote it by putting it everywhere. Put it on a business card or on a hand-out or brochure. Put it on your website and in your newsletter. Throw it up on a sign in your office, and even consider placing it on yard signs.

Use Storytelling with Your Captions

You can place a caption on your pictures that explains the picture and tells a story. You’ll want to do the latter more than the former. If you can tell a story about the picture, people are more likely to engage with you and follow you.

Be descriptive, of course, but try to connect with your readers on an emotional level. Don’t just be factual; be creative.

Go Local

For local businesses participating in social media marketing, getting in front of local customers is crucial.

Go to Instagram’s search page, select the Places tab, and enter a local area. You’ll see all the posts in that area that have been geotagged with that location. You can then interact with these users, which increases your visibility and chances of attracting new followers.

Social media marketing is powerful, and so is Instagram for visual brands. What are some other tips you’ve found successful?