How Non-Responsive Design Kills Conversions

How Non-Responsive Design Kills Conversions

Website traffic is all about the conversion. If people aren’t taking action after they come to your website, they might as well have stayed away.

One reason why your traffic may not be converting – i.e. doing something you want them to do – is because your website is non-responsive.

What Does Non-Responsive Mean?

A non-responsive website is a website that doesn’t change its layout to adjust for the size of the viewing surface your user is using.

To put it much more simply, websites should look different if they’re viewed on different devices. A site shouldn’t look the same on a big desktop monitor as it does a smaller laptop monitor, or a tablet, or a smartphone.

Given that a majority of website traffic is mobile in nature, you need to have a website that can adjust itself to fit whatever device your users are using.

Why? If you don’t, they’ll leave.

Why Non-Responsive Design Hurts

There are a few reasons why non-responsivity hurts your conversions.

  • It makes navigation difficult. Navigating a desktop-sized website on a smartphone can make it very hard to find where to go – such as filling out a form.
  • It kills user friendliness. Text is harder to read, buttons and links are almost impossible to click, and you can easily miss out on critical pieces of information.
  • It frustrates your users to no end. Users hate viewing a full-sized website on a mobile device.

All of the above contribute to fewer conversions because your visitors will turn around and leave before they do anything else.

Maximizing website traffic is all about making your site as attractive as possible to encourage people to stick around. It’s also about making it really easy for people to interact with your website, to get where they need to go, and find the info they need to find.

Checking Your Website

Is your website responsive?

Here’s one way to tell. Open your website in a browser. Make it full size. Then, de-maximize the screen in your browser and resize the window by dragging the corner of the screen and making your website change sizes.

Does the layout of your site change as the size of the browser does? If not, your website is non-responsive – and users and Google don’t like it.

Google also has a mobile-friendly test you can use to see if your website is responsive or mobile-friendly enough to pass muster.

If your website doesn’t pass the test, it’s okay – you can fix it with responsive website design. Talk to a designer and take the next steps toward making your website a modern powerhouse that optimizes conversions.