3 Ways to Increase Sales with Facebook Marketing

3 Ways to Increase Sales with Facebook Marketing

Facebook marketing is incredibly powerful – arguably one of the most cost-effective ways to market online. Of course, your audience has to be on Facebook, but chances are, either they are or someone they know is.

Facebook marketing works because it combines peoples’ natural desire to be social with their endless search for products and services that add value to their lives.

Just being on Facebook, however, isn’t enough. And to get the most out of your efforts, you’ll have to be a little creative.

Here are three Facebook marketing tips to help you increase sales.

Incorporate Your Store into Facebook

If you have an ecommerce website or sell products online, you can import your storefront into Facebook so your audience members can directly buy from the social media platform.

Virtually every major ecommerce platform, from Shopify to WooCommerce, offer some kind of Facebook integration. If yours doesn’t, you should consider switching platforms (seriously). It’s really important.

Note that this goes beyond just posting a link to a product or even having a shopping button at the top of your page.

You can also create your own, with the carousel ad format. This feature showcases 3-5 ads/products in one ad that the user can rotate through.

Behold the Power of Video

Want to increase engagement and hard stats like clicks and clickthrough rates? Use video ads.

Take a 15-20 second video and turn it into an ad. Then, unleash the power of video on your audience and watch your stats rise. Facebook has even given you more of an incentive by tinkering with its algorithm to reward people who use videos (because it recognizes that Facebook users overwhelmingly prefer videos).

Just make sure to keep them below 30 seconds. That’s the sweet spot for user view rates.

Use Facebook Retargeting

Retargeting – or remarketing – is a marketing technique that shows ads to users who view your website, for up to 90-120 days after they visit your website.

You’ve undoubtedly seen this before. You can actually use it on Facebook, too, by using ad retargeting services that show ads on Facebook for people who have been to your website. Retargeting dramatically increases the effectiveness of your marketing efforts because it helps convert traffic by bringing users back to your website after they’ve left.

What are some Facebook marketing techniques you’ve seen that have caught your eye?