Copywriting Tips to Make Your Written Content Stand Out

Copywriting Tips to Make Your Written Content Stand Out

When it comes to digital marketing in Naples, good writing is everything.

No matter if you’re writing a blog, website content, or a social media post, you need exceptional writing to make an impression. It’s competitive, after all, and only the best stands out.

This is something copywriters intuitively understand. Copywriters who write ad copy know they have a limited amount of space and time to make an impression. They finely hone their craft to make sure every word makes an impact.

You should do the same if you want your written content pop.

Here are some copywriting tips to use with your own writing.

De-Bloat Your Copy

Here’s the big (not-so-secret) secret to good copywriting: get rid of the bloat.

Bloat represents writing that doesn’t add anything to what you’re trying to say. De-bloating your writing means cutting down on the extra words that contribute nothing.

Here’s a bloated piece of writing:

“Digital marketing in Naples is the most powerful way to reach your customers who are looking for your product. Read our free blog to learn more about creating a successful marketing strategy.”

Here’s a de-bloated piece of writing:

“Learn how to create a successful strategy for digital marketing in Naples that wins customers.”

See? The second version is better because it’s concise.

Make sure your words count and cut out all the extra fluff that doesn’t matter.

Sometimes, Going Long Is Preferred

We’ve been told by various experts to write shorter copy. Back in the day, the ideal length was 250-500 words.

Now? Sometimes, longer is better.

You should write enough to get the point across – but sometimes, that point takes a ton of words to make. It’s all about offering helpful information. For some products or services – especially the complicated ones – you need more content to inform and ultimately convince.

Testing your content is a must, though. Long-form content may be good for one business, but not for another. Or, even within a website, it may be better suited for a practice area than for a product page.

Speak Their Language

Finally, it’s important to speak the language of your customers, not your language. If that means using technical jargon, go for it, as long as your audience is made up of people who understand technical language.

If you’re writing for the general public, though, don’t use technical jargon. Simplify. Explain in common-sense language. “Dumb it down” if you have to.

If you can’t clearly communicate your message – no matter how complicated your business is – you’ll need to revisit your writing.

Keep it simple. Speak their language. And don’t be afraid to write a lot, if that’s what it takes. Above all, read your content from your customer’s perspective – and make sure it rocks.