26 Jul SEO vs Facebook – Which One to Choose?
There are plenty of Naples digital marketing strategies out there to choose from, and they each offer something compelling for businesses looking to earn more customers using the Internet.
Two of the most popular are search engine optimization (SEO) and social media marketing, most commonly implemented through Facebook, the world’s most popular social media platform.
Which one is preferable? Or, should you use both?
Why You Should Use SEO
SEO is the process by which you optimize your website for search engines. The goal is to have pages from your website show up in search results whenever someone searches for what we call a keyword or keyword phrase. “Women’s shoes” is a keyword. “Naples real estate agent” is another keyword.
We use a lot of different tactics to get a website to rank near the top of the search results page, where it is more likely to be clicked. We won’t go into all of them here, but suffice to say, there are a lot, and it’s just as much an art as it is a science.
SEO is important because the best all-around source of traffic to your website is organic, or unpaid, traffic. You want as many potential customers coming to your website as possible, and SEO offers one of the most cost-effective ways to get those people to your site.
The bottom line is simple: if you have a website, you need SEO. You can’t have one without the other.
Why You Should Use Facebook
If SEO is supposed to deliver traffic to your website, what is Facebook supposed to do?
Social media marketing is intended to connect with potential customers and turn them into loyal followers and supporters of your brand. This is accomplished by sharing engaging content that is informative and entertaining, to create positive brand impressions that ultimately lead to them following you – and then their friends following you as well.
You can actually deliver a lot of relevant traffic to your website from Facebook. In fact, Facebook often is the most important driver of traffic to a website for many businesses out there. Also, you can sell products directly on Facebook – so it’s a traffic generator and an online storefront.
Why You Should Use Both
Trying to pick between the two? Why not use both?
Both SEO and Facebook are parts of a comprehensive Naples digital marketing campaign. They each have strengths and benefits that contribute to a powerful online presence. You shouldn’t pick between the two, and should do both if possible.
Social media, SEO, blogging, advertising – they all contribute to the goal of helping you find new customers through the Internet.