07 Jun How to Optimize Your Blog for SEO
Part of our SEO services in Florida involves optimizing blogs. Blogs are great when you want to reach new customers, convince them that you know what you’re talking about, and (indirectly) persuade them to consider you the next time they hire someone.
Blogs are also great for SEO. They offer SEO benefit to your website, especially if they rank well. To get your blog to rank well, you’ll need to optimize it for search just like you would any other page on your website. (Think of each blog post as the same thing as a separate page.)
What steps do you need to take for each blog you create?
Determine What Purpose Your Post Will Have
Why are you writing this particular post?
Do you want to attract new customers? Do you want to persuade someone to see your point of view? Are you looking to educate your readers on something crucial to them or their businesses? Do you want to share news about your company, or answer a question you’ve heard asked, or promote a product or service?
The goal of the blog will determine what keywords you use, among other things, so it helps to start with the purpose first.
Figure Out Your Keywords
Keywords still drive SEO services in Florida, so you’ll need to do your research.
Ideally, you’ll have a focus keyword – the main focus of your blog post – and 2-4 supporting keywords that relate to the focus keyword. This is all because how Google uses semantic search to not just look for an exact match, but also for terms that are associated with the keyword.
Keyword phrases can be direct – i.e. “seo services in Florida “ – or indirect – “how to improve SEO for a blog.” Notice that the direct ones target people who are looking to work with a provider, while the indirect ones are targeting people who are looking to research and find out more information (which will hopefully lead to working with a provider).
Just make sure your keywords all fit the same searcher intent. For example, a person searching for “seo services in Florida” is probably looking to work with or hire someone to do SEO for them. A searcher looking for “do it yourself SEO” probably isn’t.
Use Keywords in the Post
Your keywords should be intelligently and naturally used in the title, URL, headline, alt tags for images, sub-headers, body of text, and meta description. This is particularly important for the focus keyword.
Sometimes, you can’t make the keyword work in the header, or sub-header, or even the title. That’s okay. It’s better to be natural than to force it.
Additional advice: use videos and images wherever possible, use keywords in anchor text (the text that shows up on a link), and cross-link other pages and posts to this post, and vice-versa.