18 May Blogging Is Great – But It’s Not All You Can Do
Blogging is great. We blog for ourselves (i.e. what you’re currently reading) and we blog for our clients. Blogging is useful for not only building up your reputation as an authority and cultivating trust; it’s also useful for SEO purposes and for getting attention for your website.
But blogging isn’t the only thing you can do when it comes to content marketing. Content marketing is pretty broad, and blogs are just one part – there are other pieces of content you can create to drive traffic and influence your audience.
Here, we’ll talk about a few types of content you can create and how you can use them.
Infographics were all the rage five years ago. Now, they’re not used quite as often – primarily because five years ago, they were everywhere and the market became really oversaturated. This made people start to be turned off by infographics.
With that being said, infographics are still very useful when used in moderation. People like images, after all, and an infographic is very visually stimulating and eye-catching. Plus, they can convey stats and other data in a better way than a blog, because when you’re sharing stats, the numbers are what matter.
Infographics are great for sharing online, especially with social media.
A white paper is a document that is usually between three to five pages. The purpose is to supply information and educate readers on a topic of interest. They’re not intended to be promotional or salesy; they’re only intended to inform. The implication is that after reading your white paper, the reader will come to view you as a trusted expert.
White papers make for great material in an email marketing campaign. They are also useful in getting information for leads, because you can offer a white paper as a free download in exchange for an email address or phone number.
Webinars aren’t technically a part of content marketing, but they’re very useful and can be used for content marketing purposes.
This is because you can create a video or a presentation (like a PowerPoint) that can be used in your content marketing campaign. Video, after all, is content. You can use a webinar to create video content or a presentation that you can then use on social media, as a download, in email marketing, and on your website.
Content marketing is a diverse field, and the above pieces of content are just a few examples of what you can put out there. If you need help with content marketing, let us know and we’d be happy to help.