What Google Uses to Rank Your Content

What Google Uses to Rank Your Content

When using SEO services to bolster your Florida business website, it can be tricky to figure out what, exactly, you have to do to get your content to rank.

Maybe you’ve put a lot of time and effort into producing great content – but it just doesn’t rank well. What gives? What more can you do in order to make Google recognize your efforts?

Well, there are a lot of different factors, but among these different factors are a few common themes that we can use to make our content better. Here’s a rundown of some things you can do to improve the SEO impact of your content so you can attract more business to your website.

Matching Keywords

It’s clear to most that you need to have keywords on your page that match what people are searching for. But, they don’t have to be exact matches – not anymore.

For example, a keyword for this post is “SEO services Florida”. We’ve already used it once in this blog (check out the first sentence). Note that it’s not an exact match. That’s okay, because Google is using semantic search – which focuses on synonyms, intent, and how you use the words in the content.

It needs to be natural and needs to flow smoothly with the rest of the content, otherwise it looks awkward and Google will penalize you for it. It’s okay if you don’t use the exact match; just make sure to have the keyword phrases incorporated naturally throughout your content.

Topics Related to Search Terms

When Google’s algorithm evaluates pages for ranking, they don’t just search for pages that cover that exact topic. They also look for related terms and phrases and topic associations – things related to what you’re trying to rank for.

For example, if you’re trying to rank for “accountants in Naples”, you can talk about a lot of different things in your content. Google would expect a page about accountants in Naples to talk about things like “taxes,” “bookkeeping,” “CPA,” and so on.

If you have these associated terms intelligently sprinkled throughout your content, Google makes a stronger connection with them. That’s one way they rank your content higher.

Going Audio-Visual

Google expects more from your content than just written words. They want visual and aural stimulation. In other words, they want images and video.

If you have images on your page, your content will be more attractive to Google. (Just make sure you slap alt tags on them.) If you have a video, even better. Google likes pages that have interactive and stimulating elements, because they associate these things with higher-quality pages.

Make sure your content incorporates these factors into the equation and you’ll have a higher chance of ranking.