Exploring the Connection Between Paid and Organic Search

Exploring the Connection Between Paid and Organic Search

Search is king when it comes to digital marketing.

People search for things all the time. We’re constantly looking for more information, more products, more services, more businesses – and we want it all at our fingertips. That’s why it’s so important to show up on search engines – so you can tap into this potential traffic.

When it comes to SEO services in Naples, there are two general categories: paid and organic. Paid is most commonly known as pay-per-click (PPC) advertising, search engine marketing, or Google AdWords (Bing also has an ad platform). Organic is represented by the links that show up on a page when you search for something; they’re free, essentially.

Paid and organic have a unique relationship. According to studies, 71.33 percent of all Google searches resulted in an organic click on the first search results page. This shows you how important organic is – but ads also have an impact.

In fact, having ads on the same page as the search results page reduces the click-through rate of that first organic listing by 30 percent.

This means that if you’re not taking advantage of organic search, you’re missing out on a valuable piece of real estate. And, it means if you’re not taking advantage of paid search, you’re losing traffic no matter how good your organic ranking is.

We encourage business owners to think about paid and organic. Both can be extremely beneficial, and they work very well together to ensure that you have enough coverage across the board for maximum brand visibility and recognition.

Plus, you’ll get more targeted traffic to your website, which is always a good thing and the entire point of search marketing.

If you have questions about SEO services in Naples, talk to us and we’ll be more than happy to help you get rankings.