Hot Trends in Florida Web Design

Hot Trends in Florida Web Design

Having a great website is key to success in online marketing. In fact, it’s the key to success – it’s almost impossible to reach your goals online if you don’t have a great website anchoring it all.

Yet, so many businesses in Florida don’t have fully optimal websites that follow the latest trends. This only hurts their chances at carving out business using the Internet.

To help, here are a few hot trends in Florida web design that take advantage of what we know customers want and expect in their websites today.

Responsive Florida Web Design

Did you know that a majority of people now browse the Internet using handheld devices?

It’s true – in 2014, the number of mobile users outstripped the number of desktop users for the first time in history. That means you need to understand how to create a website that is appropriate and convenient for mobile users.

This is where responsive web design comes in. Responsive means your website adjusts itself in response to the size of the viewing device. If your customer views your site on a phone, it will look different than it would if they viewed it on a desktop or laptop.

This is important because people expect a website to not only look good, but be easy to navigate no matter what device they use. If your website isn’t mobile-friendly, it will turn people away.

Bigger Pictures and Layouts

For 2015 Florida web design, people are also going bigger – meaning they’re using bigger pictures and bigger layouts.

It’s not uncommon for websites to consist of one giant image that covers the entire screen, with a minimal navigation bar and plenty of full-size images throughout. These websites also feature a simple scrolling navigation feature (easy to use for mobile device users) and minimal text.

Here is an example of a website that features both. Watch the intro animation then click through to the About page.

Make It Easier for the Finger

These days, people don’t use a computer mouse to click – they use their fingers.

This is just one example of how people use mobile devices like smartphones and tablets. They scroll with their fingers. They click on buttons and links with their fingers. Thus, making a website friendly for both – by using big buttons and links, big text, and a website that can be viewed with one vertical scroll – is a good way to take advantage.