07 Jan Should You Advertise on Pinterest? | Naples FL Marketing
In case you missed it, Pinterest – one of the fastest-growing social media platforms in the world – launched its very own advertising platform in 2014.
Originally, it was in beta and was limited to just eight brands. But as of January 1 of this year, Pinterest’s Promoted Pins program is now open to all advertisers.
What Are Promoted Pins?
A promoted pin is similar to a boosted post on Facebook. It basically gives your pin far more reach and visibility than it would ordinarily have – to the tune of a 30-percent bump in impressions compared to organic pins (and an additional five-percent bump in the month after the campaign ended).
What’s more is that success was found across a wide variety of industries, from food (naturally, given how many food-related pins there are on Pinterest each day), automotive, and financial services.
Are Promoted Pins Useful?
Based on the above statistics, we’d have to say yes.
Of course, that doesn’t mean you should automatically dive in. You should only think about using Promoted Pins in your Naples, FL marketing campaign if you:
- Actively use Pinterest
- Have identified your target audience and they are active on Pinterest
- Get a decent amount of organic traffic already
- Can easily convey your brand message in an entertaining and captivating way.
The third one is important because if your stuff isn’t getting traction now, it probably won’t do much for you when you pay for it. After all, a paid pin is still a pin, and it has to engage and captivate.
We think any business on Pinterest should at least think about using promoted pins. They appear to be useful to many brands across a wide range of industries, and could be the next big thing in social media advertising.