26 Jun Your Website Is Your Greatest Asset | Ft Myers Marketing
If your business engages in Ft Myers marketing, what do you think your greatest asset is?
If you answered “website”, you’d be absolutely correct. When it comes to marketing your business and sharing your brand with your audience, nothing matters more, word for word, than your website.
Your website is the hub of everything you do online. It really can be the hub of everything you do offline, too. It gives you a central place, a nerve center, to control your brand message, tell your story, and persuade potential customers to choose you over the competition.
A website is really important. Here’s why.
Websites Provide Crucial Information
Today, people turn to websites first and foremost to find information about products and services they’re considering buying.
That’s why Google is one of the world’s most profitable companies: people turn to the Internet to learn more. They search for websites. They click on ads that lead back to websites. They read content that is posted on a website. All of this is in search of that missing piece of information that completes the puzzle and gives them answers.
Takeaway: Your website needs to be filled with vital information. Tell them exactly what they want to know about your products, services, and business. Give them helpful advice to consider. Make sure you include contact information.
Websites Serve as Marketing Hubs
Websites are also great to use as hubs for all of your marketing activity.
If you use social media, you can incorporate social media into your website and feed your followers links from a blog on your site. If you use advertising, say, Google AdWords, you can have your ads link back to landing pages on your website to boost conversions.
You can even put your website URL on advertisements, direct mail pieces, and brochures to get people to go to your website for more info, or to take the next step (contact you, download something, buy something, etc.).
Takeaway: Find ways to connect everything you do, offline and online, to your website. Links to and from your website are powerful.
The sky is the limit as to what you can do with your website when it comes to Ft Myers marketing. That’s why you need to have a slick website with killer design and eye-catching content, all designed to provide helpful information to your target audience. Contact us to learn more!