08 Apr Digital Marketing Tips: What’s In a Good Blog Post?
Blogging is such an important part of the marketing game that virtually everyone should participate. There is a valid business reason to have a blog for virtually any type of business imaginable, even if no one reads it (thanks to the power of SEO).
To have a great blog, you need to have great blog posts. What goes into a great blog post? Here are the key elements of blogging like a pro.
Create a Catchy but Descriptive Title
The title is a key element because it’s the first thing people notice. And yes, it needs to be somewhat catchy, but the most important part is that it needs to be descriptive.
Your blog title needs to tell the reader exactly what the blog talks about. Try not to get too cute here; be up front. If a reader doesn’t know what he or she is going to get, they won’t click.
Subheaders Are a Must
Break up your blog post in an appropriate way with subheaders. Subheaders are good for SEO purposes – especially if you can fit in a keyword – but they are also good for organizational purposes. You need to provide a simple, clean, and easy-to-read blog post, one that a person can scan and skim.
Stay Concise Whenever Possible
When you can, be concise. The fewer the words, the better. Break your sentences up into easily-digestible fragments, so that someone scanning your blog post can quickly get the gist of what you’re saying. This is because most people don’t go “all in” to a blog post at first; they instead skim and get the nuggets of info they need.
One way to be concise: use bullet points. Bulleted lists are great ways to break up a blog post and provide an easy-to-read fragment of info.
Create a Strong Ending
Finally, end on a strong note.
There are various ways to do this. One is to ask a question. This gives a prompt for people to answer in the comment section. Another way is to recap what you’ve talked about and hit on something you discussed at the beginning.
With all of these points in mind, what are some ways you can improve your blogs?