The Power of Stories in Internet Marketing

The Power of Stories in Internet Marketing

There is no doubt that utilizing the internet for marketing your business is incredibly effective in today’s society and will continue to be throughout the future. Not only are paid advertisements useful, but creating compelling blogs and distributing them on social media platforms is often rewarding.

What-Your-Story-iStock_000019208928SmallAlthough many people understand the importance of engagement — of interacting with those who share your content and corresponding with your target audience — most people forget the power of stories.

Here are three reasons to use stories in your online marketing efforts.

 1.) Stories Are Memorable

More often than not, stories are the best way to not only illustrate your point but also to increase the ability for people to remember what you have to say. When marketing your business, remember to tell stories to increase your brand’s visibility and to tug at the heartstrings of your audience in a manner that helps get the response you desire.

 2.) Stories Are Sharable 

Not only can stories help you increase the chances that people remember what you say, but they are also more likely to be shared on social media platforms than other content. The more your story is shared, the bigger reach your company has online.

3.) Stories Are Effective 

At the end of the day, stories are simply more effective. Using analogizes and metaphors is a powerful way to help others not only understand what you are talking about but also identify with what you are communicating. It’s like when you were a kid and you understood what your parents explained to you when they put it in the form of a story.

(It’s also like when you saw yourself as a character in a story you heard at school and became that much more interested in the tale.)

Therefore, make sure you are integrating stories (at least occasionally) in your internet marketing efforts.

If you want a more-effective way to communicate your message and your value to your audience, try telling a story. Your readers will like it, but more importantly, you’ll like it too!

Need help with your social media and internet marketing? Contact WBN Marketing today!