Southwest Florida Marketing: How Much Should a New Website Cost?

Southwest Florida Marketing: How Much Should a New Website Cost?

The short answer is that a website should cost as much as it takes to fulfill your website’s objectives and do what you want it to do – and not a penny more.

When budgeting for a new site, though, that doesn’t really help much (even though it’s very true).

The truth is a website costs vary on a variety of factors, such as interactivity, size, functionality, look and feel, etc.  In general, though, you can avoid being ripped off by finding average prices for various types of websites, functions, and industries. It helps to identify certain features that tend to impact the cost of your website more than others.


How much does a website cost?

A content management system (CMS) is one such feature. Depending on what you need, a CMS may not be necessary. If you want just an informational website (which is not a great way to go if you want to generate leads that convert into sales), for example, you don’t need much beyond a domain, a home page, another page or two, pictures, and a contact page. But for most business websites – especially those that engage in content marketing – a CMS is necessary.

An e-commerce portal is another feature. This is necessary for people who want to use their websites to sell products. There’s a lot that goes into creating an e-commerce portal.  All in all, it comes down to this: how much time will it take to plan, design, and code your website?

Hourly rates vary by geography and skill level. Most tend to fall between $55 and $200 per hour depending on the market.  So, if you assume a website will take roughly 60 hours to build you are looking at a broad range of $3,300 on the low end to $12,000 on the high end.  If the site you want is built from scratch and a not through a template platform like WordPress, tack on additional hours.

Complexity, size, and functionality all go into how much your site will cost. And since a bulk of this time is in communication between the client and the design team, the more responsive and helpful you are, the more money you’ll save.

For more information about website development, contact us – we can help you assess what your need! Call (239) 919-0933 or email